🎥 Bio Videos vs. Practice Area Videos vs. Testimonials: Your Law Firm Video Strategy Guide

So, you're ready to get started with video — awesome. But where should you begin?

Should you showcase your attorneys first? Explain your services? Let your clients do the talking?

If you're not sure which video to prioritize, you’re not alone. Here’s a breakdown of each type — what they do, when to use them, and which one to start with based on your firm’s goals.

🧑‍💼 Attorney Bio Videos

Make a personal connection before the first call.

These are a great starting point, especially if your team is client-facing. A strong attorney bio video gives potential clients a sense of who they’re hiring — not just what you do, but how you make people feel.

🔑 Best for: Solo attorneys, small-to-mid firms, or firms focused on personal injury, family law, estate planning, etc.

Middle-aged person in a blue patterned shirt speaks thoughtfully in a bright room with blurred floral background and soft lighting.

🎯 Use this if you want to build trust fast and create connection on your website.

⚖️ Practice Area Videos

Clarify what you offer — and who it’s for.

These videos help demystify your services. Instead of listing “Real Estate Law, Probate, Corporate Transactions,” you actually explain what you do — in plain language — and who you help.

They’re incredibly helpful for SEO, too.

🔑 Best for: Multi-practice firms, firms with complex service lines, or those scaling growth online.

Man seated on a stool being filmed in a studio with cameras and lights. Neutral expression. Camera screens show his image.

🎯 Use this if you want to educate potential clients and set clearer expectations.

🙌 Client Testimonial Videos

Let your results speak for themselves.

Testimonial videos are powerful social proof. They show real people talking about the real problems you helped solve. These stories carry weight — especially in high-emotion or high-trust cases like litigation or family law.

🔑 Best for: Established firms with happy clients and proven results.

Woman with short hair and nose ring gazes out a window, thoughtful expression. Soft light and muted colors create a contemplative mood.

🎯 Use this if you want to boost credibility and build momentum.

🧭 So... Which Video Should You Do First?

Here’s how to decide:

Your Goal	Start With
Build trust with potential clients	🎥 Attorney Bio Videos
Explain services and reduce confusion	⚖️ Practice Area Videos
Showcase success and client satisfaction	🙌 Client Testimonial Videos

🎬 Pro Tip: Start small. One strong video is better than three weak ones.

🚀 A Smart Law Firm Video Strategy Starts with Purpose

The best law firm videos don’t just “check the box.” They solve specific problems — helping people feel trust, understand your value, or see their story reflected in your work.

We help you build a strategic content library over time, not just a one-off production.

📞 Ready to Build a Law Firm Video Strategy That Works?

Whether you're just starting or scaling up your content, we’ll help you film the right video at the right time — and do it in a way that feels effortless.

👉 Let’s plan your first (or next) video shoot.